In an era when information can determine success, most government agencies and organizations still have enormous amounts of valuable data, which too often is hidden, unidentified and unused.
This discussion will focus on how organizations can identify key information already on hand and leverage it into effective communications that can help achieve a surprising number of different business goals.
The discussion will break down knowledge management into two principle categories:
Explicit assets knowledge that can be documented, archived or coded. This typically includes market research, brand data, patents, trademarks, business plans and customer lists.
Tacit knowledge Information that is somewhat intangible and harder to identify. The challenge beyond identification becomes how best to put it to work.
The talk also will include
· Centralizing and expanding intellectual assets
· Facilitating knowledge growth
· Fostering innovation
· Improving customer service
· Growing revenues
· Streamlining operations
Knowledge management no longer needs to be an elusive term that escapes the understanding of business leaders who need it most. It is a valuable tool that can positively impact every aspect of an organization, large and small. Government organizations are not only no exception, they in all likelihood, can benefit most from this important tool.
Presenter:
Tony Pietrocola
President and Co-founder
Tenth Floor
Tony Pietrocola, President and Co-founder of Tenth Floor, has been named one of the most influential technology leaders in Northeast Ohio three times by Crain's Cleveland Business, a respected weekly business publication. Tony began his career at Apple Computer as a systems engineer. In 2000, with three partners they launched Tenth Floor, a global Internet marketing and software company. „We wanted to become immersed in Internet technologies across the Web,‰ said Tony. „Now, our clients benefit from our passion and dedication to implementing the most advanced technologies available on the Web. Just after five years, Tony has helped Tenth Floor become one of the most successful Internet marketing companies in the country. The cutting edge interactive agency is known for innovative and highly creative Internet marketing and technology, website design, online branding and content management software. Tenth Floor has offices in Cleveland, and in Minneapolis, where it has been ranked among the top interactive marketing and technology agencies in the region.With more than ten years experience in software development and Internet marketing technologies, Tony has empowered his clients with creative technology solutions and has provided strategic counsel for companies such as Disney, Honeywell, Honda, The State of Ohio, Dow Chemical, Department of Defense and a host of Fortune 1000 companies.
Tony graduated from University of Toledo with a bachelor's degree in business.
