Change can cause stress and resistance in many employees but with effective
communications a new technology rollout can be accepted and even embraced.
The right marketing of a technology change can increase the success of user
adoption and compliance. Sending a well-crafted, consistent message to users
as to what’s changing, the reason for the change, the benefits of the change for
them, the transition plan and where and how they will get trained will help your
rollout go as planned with less resistance. This creative, interactive presentation
will arm participants with the marketing savvy to communicate technological
change in a positive way.
Presenter:
Luke Kempski
President
JPL Productions
