Tuesday, December 7
11:10am-12:10pm
Empire Room C
How to Drive Controllable, Proactive, Adaptable Architecture
Presented by: HP
The need to create an environment that is ready for change to meet the changing needs of the public and improve the efficiency of government is required in today's economy. This presentation addresses how to drive a controllable, proactive adaptable architecture to meet the citizen's needs. Hewlett Packard is a leader in innovative technology.
11:10am-12:10pm
Empire Room D
"Open up your Windows with Oracle"
Presented by: Oracle
The one-hour session will focus on Oracle and its integration with Microsoft. The primary topics will include...
Oracle's integration with the .NET Environment
Oracle Database running on a 64BIT MSFT Operating System
How Oracle integrates with other MSFT products (including Access and Excel)
12:20pm-1:20pm
Empire Room C
"Metro Scale Broadband Wireless Networks for Public Safety and Community Use"
Presented by:
Lee Tsao, Worldwide Solutions Director, Pronto Networks
Evolving from hotspots to citywide hotzones covering hundreds of square miles, Citywide and Metro scale broadband wireless networks are a reality today. Several cities and municipalities have already begun massive scale deployments, with hundreds more trying to decide how to best approach and evaluate their own initiatives. With the growing adoption of 802.11 based wireless mesh Networks, 802.16 WiMax standards, 3G CDMA/1X and UMTS networks, there are numerous Infrastructure, Application, and Business Model issues that should be considered. This presentation will highlight how to address privacy concerns and security issues, how to leverage common network infrastructures to support multiple uses including: Public safety, municipal applications such as automated meter reading and SCADA control, as well as public use either as a economic development catalyst or to provide underserved citizens with broadband access. We will introduce the presentation audience to the state of Metro scale wireless networks today, and actual case study based examples of how cities and municipalities are addressing the possibility of creating Metro scale broadband wireless networks over their entire jurisdiction. Over the past 18 months, Lee has been working with several cities and municipalities in designing and deploying citywide metro scale broadband wireless hotzones, including the City of Lompoc CA, Chaska MN, Cerritos CA, and Corpus Christi TX, which is planned to be over 146 square miles upon full deployment. In addition, Lee is actively working with numerous cities and municipalities on prospective projects with Pronto Networks and their partner ecosystem. Pronto Networks’ carrier-class integrated product solution is an open, standards-based wireless service delivery platform that enables operators and system integrators to rapidly and cost-effectively deploy wireless broadband networks to deliver new value-added services. Pronto’s extensible and open platform has been a leading software solution used with large-scale Metro WiFi and Hotzone deployments.
12:20pm-1:20pm
Empire Room D
Effective E-Commerce Website Development!
Presented by: Vertex Internet
Bring your E-Commerce site development “challenges” to this session for some direct discussion and tips on how to build an effective site and maximize your Return On Investment. In this session Vertex Internet will share its site development process and provide examples and case studies of recent web sites that the firm has built. The Vertex site development process focuses not only on the infrastructure needed to sell products and services on line with auto-credit card process but also looks at the larger picture in creating a clean, professional site that presents products/services clearly. Vertex specializes in E-Commerce turn-key solutions. Vertex can help you either enhance an existing website or build an E Commerce website from scratch. Vertex handles everything including the website design, SSL digital certificate (https: <https://>), credit card gateways, direct feed from UPS, email capture, email campaigns, coupons, feeds to eBay (and other shopping portals), and hosting.
Wednesday, December 8
11:10am-12:10pm
Empire Room C
Update on the War Against Malware
Presented by: Data Networks
Viruses, Trojans, Worms and Spyware are getting a lot of attention these days. Today’s malware is more destructive, faster moving, and harder than ever before to detect and clean. These nasty programs can bring your network to its knees with an onslaught of spam, pop-up ads, slower performance, even a hijacked home page – compromising your confidential data and records. Join us to discover ways to protect your network from these unwanted attacks. Learn about management policies, firewalls, intrusion detection, virus/spam blockers, content filters, and the important role each plays to increase network security in a public sector technical environment.
11:10am-12:10pm
Empire Room D
What is Independent Verification and Validation?
Presented by: Ajilon Consulting
People often wonder what the difference is between Verification and Validation and the goal of this session will be to help in understanding what activities are performed in the two different phases. Bob Hall, Ajilon Service Director, will conduct a discussion of Quality Management activities throughout the Software Development Life Cycle and the associated deliverables one should expect to see during a typical IV&V engagement. To close the session, Ajilon will present a brief discussion concerning a question many managers ask: "How do I know when to stop testing?"
12:20pm-1:20pm
Empire Room D
Achieving Higher Customer Retention Using Permission Based Email Marketing
Presented by: Ross Kramer, President and Founder of Listrak and Vertex Internet
Learn the latest techniques and tips for achieving higher customer retention using permission based email marketing. Learn how The PA Dept of Health, PA Dept of Agriculture, The Office of the Governor, and The PA Liquor Control Board are using e-newsletters to effectively communicate with, deploy information to, and grow their subscriber base. In this session we will present best practices for managing your email lists, deploying relevant personalized content, and acting on the data that you receive from your campaigns. We will also present several email campaigns as case studies and reveal which subject lines increased readership, which offers inspired the most clicks and which campaigns performed the best overall. Best practices for complying with federal CAN-SPAM regulations will also be discussed. You will leave the session with a better understanding of the effectiveness of email communication, specific techniques to reach your subscriber base, and knowledge of key points of Can Spam law your e-communications must follow.
